The UNICEF Baby Friendly Initiative works with health care professionals to provide parents with the best support to build close and loving relationships with their baby, and to feed their baby in ways that support optimum health and development.
We were re-accredited as a Gold service in January 2020!
Return with your baby for extra help. The infant feeding team run antenatal breastfeeding workshops every week and more information can be found under related links.
Part of the role of the team is to provide ongoing training and support to the midwives and maternity support staff around infant feeding as well as write and update the guidelines and policies. This means any of the staff are able to answer your questions and you can expect to receive consistent and evidence based support from your community and hospital team throughout your pregnancy and in the early days after having your baby.
If your midwife or other health care professional feels you would benefit from more specialist support they will put in a referral to our team. We aim to get in touch as soon as possible during the working week after the referral has been received.
There are baby friendly champions in every ward area and community team within maternity. They are staff who attend regular updates and disseminate key information to the people they work with to ensure you receive the most up to date information on infant feeding.